Izabela Newman
PORTFOLIO
Hi, my name is
Izabela
Fashion Marketing & Business graduate with experience across social media, PR, content creation and brand marketing. Passionate about creating engaging digital content, building strong brand identities and developing meaningful connections between brands and their audiences.
Through experience within lifestyle and homeware brands, alongside founding my own freelance content creation platform, I have developed strong skills in content creation, brand communication and social media marketing. I am creative, proactive and always eager to learn, with a genuine enthusiasm for the ever evolving digital and brand landscape
EXPERIENCE
Brand, Social Media & PR Work Experience, Piglet in Bed
June 2026
Founder, Izabela Social (Freelance iPhone Content Creation)
May 2026
Buying Work Experience, The Cotswold Company
Jan 2026
Sales Advisor, The White Company
2024 - Present
Student Ambassador, Norwich University of the Arts
2025 - May 2026
BA (Hons) Fashion Marketing & Business Degree, Norwich University of the Arts
2023 - May 2026
MY SERVICES
01
Social Media Content
Focused on creating engaging social first content for fashion, lifestyle and home brands. Experience with content planning, trend research, short form video creation and maintaining a consistent visual identity across platforms.
02
Brand & Marketing
Experience supporting brand development and marketing projects through consumer research, campaign planning and creative concept development. Interested in how brands build awareness and connect with their audiences.
03
PR & Influencer Relations
Experience supporting PR and brand communication activities including influencer research, event concepts, competitor analysis and relationship building. Strong interest in brand storytelling and creating culturally relevant moments.
PROJECTS
Izabela Social – Freelance iPhone Content Creation
Founded Izabela Social, an iPhone content creation platform focused on brand, event and behind the scenes filming. Currently building a portfolio through content creation projects, developing skills in filming, editing, visual storytelling and social media content creation.
Content Creation on Personal Tiktok @izzynewmann
Content creation is a recent personal interest of mine, where I create and edit videos using CapCut. Through this, I have developed an understanding of what performs well, with my in store “new in” fashion content consistently outperforming more personal posts - with multiple videos reaching the 100k+ views.
Norfolk Natural Living - Leaflet Design
Designed a printed leaflet concept for Norfolk Natural Living to support in store promotion and brand storytelling. The leaflet was created to communicate the brand's premium positioning, highlight key fragrance products and provide customers with information about the brand's stockists and contact details. The project focused on maintaining a clean, minimal aesthetic that reflected Norfolk Natural Living's visual identity while creating an engaging customer touchpoint across both print and retail environments.
Marketing Project, The White Company
For my International Marketing project, I created a promotional campaign to launch The Gentleman’s Edit menswear range by The White Company. The concept centred around a luxury chalet setting, designed to reflect the brand’s understated elegance. I produced a range of marketing assets including an event invitation, curated menu, Instagram posts, and digital storyboards. The campaign focused on influencer engagement and press outreach, aimed at expanding the brand’s reach in new markets while staying true to its core identity.
Barbour Fallow - Final Major Project Proposal
Barbour Fallow is a Final Major Project proposal developed during my final year, exploring how Barbour could expand into loungewear, sleepwear and homeware while staying true to its heritage. The project focuses on translating Barbour’s values of quality, longevity and countryside living into slower, more intimate moments at home. Through range development, visual identity and a PR retreat concept, the proposal considers how a heritage brand can evolve into new lifestyle categories in a way that feels authentic and commercially believable.
Completed Pyjama Range - Barbour Fallow, Final Major Project
Developed a complete sleepwear collection for Barbour Fallow, translating the project's wellness focused concept into a commercially considered product range. The collection combines Barbour's heritage aesthetic with comfort driven design, featuring pyjamas, nightdresses, robes and loungewear across multiple seasonal stories. Through trend research, range planning, colour development and product design, the collection demonstrates how Barbour could authentically expand into the sleep and wellbeing market.
Fashion Retail + Visual Merchandising
As part of my Fashion Retail and Visual Merchandising module, I developed a concept to enhance the in-store experience at The White Company. My focus was on creating a calming, cohesive retail environment that reflected the brand’s timeless and luxurious aesthetic. I produced detailed visual merchandising plans, including window displays, in-store layouts, and sensory touchpoints, all designed to increase customer engagement and support brand storytelling within the physical space.
Lululemon App Design Concept
App concept designed to extend Lululemon’s digital experience beyond web into a mobile platform. The interface mirrors the existing website, maintaining a consistent visual identity while adapting it for a more seamless and user friendly mobile journey. Created using Figma.
Buying Project, The White Company
I worked on a buying project where I developed a menswear range concept for The White Company, a brand traditionally focused on womenswear and home. I identified a gap in the market for elevated, timeless menswear and created a capsule collection called The Gentleman’s Edit. This involved trend research, range planning, competitor analysis, and building a cohesive product offering that aligned with The White Company's brand values of quality, simplicity, and luxury.
Buying Work Experience Moodboards – The Cotswold Company
During my buying work experience at The Cotswold Company, I supported the accessories buying team by creating moodboards and visual research to explore product direction, materials and seasonal themes. These boards were used to support early stage discussions around product selection and range direction and were later highlighted by the Buying Director as a favourite piece of work for their clarity and relevance.
